Drugs, Doctors and Doritos

In an article published in the Journal of the American Medical Association (JAMA), six authors came to the conclusion that the “receipt of industry-sponsored meals was associated with an increased rate of prescribing the brand-name medication that was being promoted. The findings represent an association, not a cause-and-effect relationship” (Colette DeJong, et…

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Avoiding Compliance Pitfalls in Onsite Events

In light of the recent U.S. Attorney’s Office lawsuit alleging 80,000 Novartis doctor-education events were potentially violations to anti-kickback laws (read the story here,) now is a great time to take stock of what makes for a compliant, engaging educational program for HCPs, and what practices are taboo and can land…

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MedPoint Completes Inaugural Bags 4 Kids Drive

MedPoint Digital’s new Service Committee successfully completed its first donation drive on Friday, January 29 – Bags 4 Kids. Over the course of a week and a half, our colleagues collected 40 bags to deliver to the Association House of Chicago, a nonprofit organization which supports thousands of under-served families…

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MedPoint Digital Celebrates its 25th Anniversary!

On 1 October 2015, MedPoint Digital celebrated a milestone achievement: 25 years of service, excellence and innovation for leading biopharma companies. Over the last quarter-century, MedPoint has witnessed major shifts in the global biopharma industry and medical community, and has not only met many challenges, but thrived by embracing change.…

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MedPoint Digital Welcomes Jennifer Tontini

Jennifer Tontini has joined MedPoint Digital as the Director of Global Development, Marketing Services Group. She has spent 20 years developing marketing strategy and outreach initiatives and executing brand messaging and engagement for biopharmaceutical clients. Her ability to help clients ascertain their brand’s needs and efficiently execute meaningful, memorable peer-to-peer…

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