For any molecule or product, it is vital for pharmaceutical companies to gather important insights from key opinions leaders (KOLs) throughout the clinical development and marketing lifecycle.
Continue ReadingAuthor: Tim Curry
Virtual Programming Built for Sales Reps
Pharmaceutical sales representatives are generally over-burdened with programming options and responsibilities, and it can be difficult to sort through the noise and find truly impactful ways to connect with your target physicians.
Continue Reading3 Important Things to Look for in a Vendor Partner
Finding a good supplier match is a lot like dating. Don’t believe us? We’ve put together a list of what you should be looking for in a long-term vendor partner relationship.
Continue ReadingTop 5 Ways to Ensure Success of a Virtual Meeting Initiative
Common sense tells you that moving from onsite programming to virtual meetings is going to save you and your company a lot of time and money, all while reducing your carbon footprint.
Continue ReadingDrugs, Doctors and Doritos
In an article published in the Journal of the American Medical Association (JAMA), six authors came to the conclusion that the “receipt of industry-sponsored meals was associated with an increased rate of prescribing the brand-name medication that was being promoted. The findings represent an association, not a cause-and-effect relationship” (Colette DeJong, et…
Continue ReadingThe Top 5 Ways to Ruin a Virtual Meeting Experience
1. Conducting Your Event on a Do-It-Yourself Platform It sounds great in theory – by conducting the program yourself, the price will be much cheaper. You’ve participated in a web conference before and you’ve seen the webcasts of your competitors. How hard could it possibly be to host your own…
Continue ReadingAvoiding Compliance Pitfalls in Onsite Events
In light of the recent U.S. Attorney’s Office lawsuit alleging 80,000 Novartis doctor-education events were potentially violations to anti-kickback laws (read the story here,) now is a great time to take stock of what makes for a compliant, engaging educational program for HCPs, and what practices are taboo and can land…
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