For any molecule or product, it is vital for pharmaceutical companies to gather important insights from key opinions leaders (KOLs) throughout the clinical development and marketing lifecycle.
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Author: Tim Curry
Virtual Programming Built for Sales Reps
Pharmaceutical sales representatives are generally over-burdened with programming options and responsibilities, and it can be difficult to sort through the noise and find truly impactful ways to connect with your target physicians.
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3 Important Things to Look for in a Vendor Partner
Finding a good supplier match is a lot like dating. Don’t believe us? We’ve put together a list of what you should be looking for in a long-term vendor partner relationship.
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Top 5 Ways to Ensure Success of a Virtual Meeting Initiative
Common sense tells you that moving from onsite programming to virtual meetings is going to save you and your company a lot of time and money, all while reducing your carbon footprint.
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Drugs, Doctors and Doritos
In an article published in the Journal of the American Medical Association (JAMA), six authors came to the conclusion that the “receipt of industry-sponsored meals was associated with an increased rate of prescribing the brand-name medication that was being promoted. The findings represent an association, not a cause-and-effect relationship” (Colette DeJong, et…
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The Top 5 Ways to Ruin a Virtual Meeting Experience
1. Conducting Your Event on a Do-It-Yourself Platform It sounds great in theory – by conducting the program yourself, the price will be much cheaper. You’ve participated in a web conference before and you’ve seen the webcasts of your competitors. How hard could it possibly be to host your own…
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Avoiding Compliance Pitfalls in Onsite Events
In light of the recent U.S. Attorney’s Office lawsuit alleging 80,000 Novartis doctor-education events were potentially violations to anti-kickback laws (read the story here,) now is a great time to take stock of what makes for a compliant, engaging educational program for HCPs, and what practices are taboo and can land…
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